Creative face with a business booty.
I am a Bay Area-based Creative Director building brands for mission-driven, high-growth companies. In-house, I’ve led teams at edtech, fintech, entertainment properties, SaaS, and global consumer hardware brands.
I excel at evolving startup identities into global frameworks and systems capable of smashing business goals and sustaining multi-billion dollar public valuations.
Highlights
Creative Director | Beautiful.ai
Led the comprehensive rebrand and design system overhaul that directly supported a $45M Series C funding round led by General Catalyst.
CCO | Candid Wholesale
Defined the brand DNA and strategic narrative for a SaaS disruptor, securing $2M in seed funding from TenOneTen Ventures and brokering an exclusive partnership as the first wholesale extension for Squarespace.
ACD | Udemy
Led the global brand evolution and brand design systems that transitioned Udemy from a marketplace for courses into a unified, enterprise-ready L&D powerhouse. Built brand equity to support a successful $4B IPO on the Nasdaq.