Candid Wholesale
From survival to seed.
For independent businesses, doing wholesale meant navigating a fragmented web of software, paperwork, and personal connections. What was already difficult for local mom and pops became nearly impossible in a global pandemic.
With a mix of deep technical expertise and real-world wholesaling, Candid’s founders and platform uniquely met the moment to offer a sustainable way ahead.
As the founding Creative, I led efforts in branding, product design, pitch design, resulting in a $2 million seed round.
The show must go on
When the pandemic stopped all in-person events, we pivoted towards a relationship-driven, platform-agnostic virtual tradeshow experience and program: Open on Candid.
Local & global partnerships
In partnership with leading economic agencies PortlandMade, Prosper Portland, and Mercatus, Candid launched its first co-branded program, “Portland Supply,” The inherent value and network effects of the experience.
“The Candid crew is dedicated to developing a platform that evens the playing field.”
Meghan Sinnott
PortlandMade
Pitch deck
With clear signals of a product-market fit, I partnered closely with the co-founders to create an interim-branded deck that secured a $2 million seed round led by TenOneTen, Amplify, SaaS Ventures, and Front Row Partners.
Rebrand
I led a rebrand that included a new brand core, brand style, content, and design tools.
The World of Wholesale
A depiction of wholesale life in a modular brand illustration used in both product and marketing celebrated the brand story of every hard-working wholesaler.
Collaboration with Janne Iivonen.
Team