Candid Wholesale
MISSIONEmpower indie businesses to win
ROLEChief Creative Officer
For mom-and-pop businesses, doing wholesale meant navigating a fragmented web of software, paperwork, and personal connections. What was already difficult became nearly impossible in a pandemic. Candid’s platform met the moment and offered a sustainable way ahead.
As Candid’s first Creative, I led branding, product, pitch design and helped secure a $2 million seed round, launching the next step in Candid’s mission to transform the future of wholesale.
An Adaptable Solution
When the pandemic stopped all in-person events, we stepped in with the next best thing: a relationship-driven, platform-agnostic virtual tradeshow experience and program: “Open on Candid”.
Candid x PDX
Our first partnership with Portland economic agencies and maker collectives proved the built-in virality of the new experience.
Co-branded program in partnership with PortlandMade, Prosper Portland, and Mercatus.
Meghan Sinnott
PortlandMade
“The Candid crew is dedicated to developing a platform that evens the playing field.”
Fundraising
With our unlocked product-market fit, I partnered closely with the co-founders to create a pitch deck that secured a $2 million seed round.
Proprietary and confidential
Rebrand
I led a rebrand that included a new brand core, brand style, content, and design tools.
The first wholesale management tool in the Squarespace extension store
Display and social media templates, powered by Figma variables
Content concept for forecasting and trend reporting
Symbol and animation hints at measurable success through Candid
World of Wholesale
A depiction of successful wholesale life in a remixable modular brand illustration. Collaboration with the talented Janne Iivonen.
Illustration remixes
Team