I've spent 15+ years pushing teams to do just that, translating what a product is into what an audience needs to feel to say yes. The work has resulted in IPOs, funding rounds, and breakthrough brands.

It always starts with a simple human truth — about the company, the audience, the moment they're in. Creative anchored in that truth holds up long after the campaign.

Whether I'm in-house or agency-side, my approach is the same: be intense about the work, easy to be with. Kindness and craft are not opposites.

That’s how good work gets made and how good teams stay good.

Most recently: Creative Director at Beautiful.ai.
dannychung1@gmail.com · 510 759 1222