LinkedIn Job Search
20 million jobs, one human story.
Despite its global size, LinkedIn had only a fraction of job seekers using its job search. It was hard to find and confusing. Launch with a new search experience, this campaign drove global feature adoption and positioned LinkedIn as the place for job search.
This data-driven product campaign was targeted to 5 million members worldwide and directly delivered on LinkedIn’s brand promise of connecting people to opportunity.
See what you can be
The LinkedIn World of Work illustration showed a world at work.
Working with illustrator Jamie Jones, we expanded this world with conceptual and job-search-specific scenes that highlighted the advantages of searching on LinkedIn.
Search stories
From leading-edge to leadership, we followed our heroine as she explored a variety of roles, all found using LinkedIn’s powerful filters. I collaborated with illustrator Jamie Jones to tell a broad yet UX-specific story.
Help where (and when) it mattered
A/B testing of various creatives and placements revealed that our story was best delivered right where it mattered — in the feed. This creative carousel outperformed every other iteration and combination.
This campaign was localized and ran in non-English speaking markets.
New feature reminders
With the launch of a slew of new features, we reminded members of the new and improved job search. The same story was delivered in a scrollable email.
Team
LinkedIn Brand Studio