Intel Vision
Committing to responsible AI
For business leaders and developers considering vision AI, Intel always had the right solutions, just not the top-of-mind awareness of competitors. Driven by Intel’s responsible AI docrine, this hyper-targeted, ABM campaign, Intel sought to inspire CTOs and attract savvy Pythonistas to build a more human vision for the future.
B2B campaign outperformed multiple CTR and CPC benchmarks and will serve as a direction for future work. And that’s Vision, done right.
The Chief Vision Officer
We framed the story around the "Chief Vision Officer" tasked with creating a safer, more human future for their business, employees, and communities.
Extending the spark
In order to translate this story across regions we created a new way for Intel to activate it’s key brand asset, “The Spark”.
Used to frame both the industry and subject, the color-coded scenes connected the human to AI story and expanded Intel’s storytelling in a new exciting way.
Developer campaign
Aimed at seasoned Python coders, this campaign for Intel’s Edge AI Certification program invited devs to join the AI revolution and advance their careers through Intel.
Appealing to their mastery of the Python language and appreciation of Internet snark, the humorous use of code as headlines made more than a few of our clients chuckle. #IYKYK
Team
Justin Kramm
Calin Radu
Michael Tucker