Students browsed the many courses on Udemy, but often waited for “someday” to commit. All this changed during the New Year’s rush to self-improve. I was the creative lead on this global campaign that invited everyone to finally learn something new—on the new Udemy.

Leaning hard into the new brand promise of “be able”, this campaign performed so well, it was the cornerstone of Udemy’s highly lucrative New Year’s campaign. Twice.