Quick! What flavor of La Croix am I holding?

Quick! What flavor of La Croix am I holding?

Glad you’re here

I find creative solutions for business and brand challenges, with the aim of crafting experiences that weave mythologies, reveal truths, and make positive community impact.

I was made in Taiwan, shaped in California, and now work in the SF Bay Area with a focus on socially-conscious creative.

Strategic // Creative // Empathetic

 

Work experience

Udemy — Associate Creative Director (3/2015 - 8/2018)

Wikia (Fandom) — Art Director (10/2012 - 3/2015)

CBS Interactive — Art Director (4/2011 - 10/2012)

EURO RSCG — Contract Art director (4/2009)

Publicis Modem — Designer | Art Director (4/2009 - 4/2011)

Hal Riney — Freelance Art Director (2/2009)

BBDO — Creative Intern, Art Director (1/2008 - 3/2008)

LOWE WORLDWIDE — Creative Intern, Art Director (10/2007 - 12/2007)

PERSONAL + PRO BONO

GAPA of San Francisco — Creative | Representative (2015 - Current)

Rice & Rainbows — Creator | Host

Full CV & References available upon request



EDUCATION

2017 IDEO U  Leading for Creativity

Miami Ad School — Art Direction

SEPTEMBER 2006 - SEPTEMBER 2008

UC Irvine, Irvine — BA in Drama, Minor in Digital Design

SEPTEMBER 1998 - SEPTEMBER 2002

AWARDS

2011 Webby Award Honoree Best Homepage — “1000 Acts of Kindness” - LG Optimus

2007 Silver Student Addy — Bugaboo Strollers

SKILLS + SOFTWARE

Adobe CC, Sketch, InVision, illustration, photography, video production,  directing talent, Keynote, G-suite, Frame.io, familiarity with major mobile OSs, and HTML/CSS

OTHER BRANDS I’VE MET

T-Mobile, Dial, Wrigley’s, Altoids, Jim Beam, Canadian Club, Marvel, Disney, Warner Bros., Sony, Microsoft, Glidden, Asian Art Museum of SF, Macaroni Grill, Maker Studios, Big Heart Pet Foods, Walmart, Tap Project, Degree/Rexona, XM Radio, GAPA of San Francisco

LANGUAGES

English, Mandarin Chinese, Spanglish


Past Lives

Please ask me anything about this. I will likely have a knee-slapper for you.