For fans, by fans
Fans around the world flocked to Wikia’s communities of pop-culture experts to deepen their knowledge. We needed a way for these disparate Fandoms to exist together and create a brand of brands. Thus was born the Universe of Fandom. During an intense period of growth, I was the Art Director for Wikia where I expanded this universe across programs, campaigns, events, and products.
A universe of brands
Wikia’s Universe of Fandom could hold an ever-growing number of communities, all repping their brands of choice. It was an omni-genre, omni-interest mashup party — you never who you’ll meet.
A symbol of fandom
The updated symbol. It respected the history of Wikitext brackets, while hinting at the collaboration core to all fandoms on Wikia.
Full spectrum fandom
The new brand system spawned glossy new colors and icons to support category hubs with deeper site taxonomy.
Wikia had enduring partnerships with major entertainment and game studios. Many of these bore programming, product releases, and IRL experiences.
A mashup characters populated the world of Wikia’s reader app. The ultimate app for fans, introducing MyWikia was an opportunity to show the whimsy of collective fandom.
As part of the Universe of Fandom, we parsed each Wiki into its own standalone community app. Each icons was a window into the Universe, implying the endless nature of fandom on Wikia.
App icon treatment guide
Quick reference guide to recreate community app icons.
Brand style guide
Quick reference guide for WIkia’s marketing, product, and sales designers.