During the rise of the iPhone, LG needed to broaden its mindshare among audiences looking for Android, Windows, and feature phones. I was an Art Director on a range of digital campaigns, aimed at LG’s various consumer segments.
LG Ally: Inside the Suit
What if you could be Iron Man? We appealed to Superhero movie audiences who saw themselves as the star of their story by launching a first-person choose-your-own-adventure experience that featured the Ally in action.
G2X: Reviewed by humans
LG beat it's competitors to the punch by releasing the G2X, the world's first dual-core phone. We spoke to technophiles with real-people reviews of its cutting-edge features.
Launch site with a 2.5D navigable space, galleries, specs, and reviewer bios
LG Quantum: Hungry for Life
For the early adopter a complex social media life, the LG Quantum was a phone with an insatiable appetite. We build a custom Facebook app that ingested profiles into simple Windows Phone tiles and tasks.
LG enV: For the texting champ
Feature phones had a place amongst heavy-texting teens. LG’s texting competition show demonstrated the power of a full qwerty keyboard. We designed the official site during the course of the competition.
LGE.COM: Project Nitron
This concept for lge.com used Facebook data and on-site behavior to offer a personalized path towards purchase.
The LG Girl
We launched The LG Girl, LG’s resident tech expert. She covered events, did reviews, demonstrations, and blogged about all things LG Mobile.