The logo write-up

My first nickname is 仔仔 (zǎizǎi).

This loosely translates to young son/boy in Chinese. It’s often added to names to show familiarity or care — like Lil Nas X or Lil Kim.

As with many Chinese characters, it contains multitudes. In a professional context, it’s pronounced “Zǐ”, meaning carefulness or a mind to detail. This duality is how I approach my work. I combine scalable frameworks, intentional research, and creative exploration to achieve meaningful results.