For fans, by fans
I was an Art Director at Wikia where I expanded the brand during an intense period of growth. With each franchise or cross-platform hit, fans around the world flocked to Wikia’s communities of experts in the Universe of Fandom.
A universe of brands
Wikia’s Universe of Fandom could hold an ever-growing number of communities, all repping their brands of choice. It was an omni-genre, omni-interest mashup party — you never who you’ll meet.
Wikia had many enduring partnerships with major entertainment and game studios. Many of these bore programming. Here are some that I helped brand or co-brand.
A mashup characters populated the world of Wikia’s reader app. The ultimate app for fans, introducing MyWikia was an opportunity to show the whimsy of collective fandom.
As part of the Universe of Fandom, we parsed each Wiki into its own standalone community app. Each icons was a window into the Universe, implying the endless nature of fandom on Wikia.
A symbol of fandom
The updated symbol. It respected the history of Wikitext brackets, while hinting at the collaboration core to all fandoms on Wikia.
Full spectrum fandom
The new brand system spawned glossy new colors and icons to support category hubs with deeper site taxonomy.
Quick reference guide for WIkia’s marketing, product, and sales designers.