For fans, by fans

I was an Art Director at Wikia where I expanded the brand during an intense period of growth. With each franchise or cross-platform hit, fans around the world flocked to Wikia’s communities of experts in the Universe of Fandom.


A universe of brands

Wikia’s Universe of Fandom could hold an ever-growing number of communities, all repping their brands of choice. It was an omni-genre, omni-interest mashup party — you never who you’ll meet.


Expanding fandom

Wikia had many enduring partnerships with major entertainment and game studios. Many of these bore programming. Here are some that I helped brand or co-brand.


Playstation and Xbox launch hub

A young adult fiction program

 Wikia Maps

Wikia Maps

Real-time quiz show

Wikia app

 Series of the year’s hottest fandoms

Series of the year’s hottest fandoms

Series with fan-sourced Easter eggs

Series featuring masters of Japanese Animanga

Fan fiction food truck

A Wiki live-edit experience to Comic-Con

 The Fan Studio

The Fan Studio


MyWikia app

A mashup characters populated the world of Wikia’s reader app. The ultimate app for fans, introducing MyWikia was an opportunity to show the whimsy of collective fandom.


Community apps

As part of the Universe of Fandom, we parsed each Wiki into its own standalone community app. Each icons was a window into the Universe, implying the endless nature of fandom on Wikia.

iTunes Store Screenshot.png

A symbol of fandom

The updated symbol. It respected the history of Wikitext brackets, while hinting at the collaboration core to all fandoms on Wikia.


Full spectrum fandom

The new brand system spawned glossy new colors and icons to support category hubs with deeper site taxonomy.


Brand guides

Quick reference guide for WIkia’s marketing, product, and sales designers.