CBS Fantasy Baseball

We relaunched CBS Fantasy Baseball to compete with Yahoo’s offering. The new era started with the story of Juan "The Firecracker" Rodriguez, a spitfire manager in his first pro season. This was the first of a limited series of bobbleheads awarded to the winner of leagues nationwide. Role: Art Director, Illustrator.



From concept to delivery, I worked with our manufacturing partners in China to ensure accurate fidelity.


Plastered with quotes from Juan himself, custom-designed packaging also included a personal letter from Juan, as well as his rookie baseball card.


Since the launch, Juan and his friends have become collector’s items. Even their shipping packages have been kept in good condition. Here are some from throughout the years. Yes, I have mine. No, you can’t have it.